Synapse Medical | About Us

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About Us

Our Company

Established in 1998, Synapse Medical has solidified its position as the premier provider of Diagnostic Imaging services in both Ireland and the UK. With a widespread presence across these regions, our company boasts a team of dedicated employees, including a proficient group of Clinical Sales Specialists. Our commitment is steadfast when it comes to ensuring that our customers not only meet but exceed their expectations in terms of service.

At Synapse Medical, we have harnessed the expertise of our highly skilled and medically trained personnel who work hand in hand with our partners to deliver tailored solutions for all our customers' needs.

As part of the Uniphar Medtech (previously SISK Healthcare) family of medical device distribution companies, we made a strategic move in 2023 to realign our divisions within the group. This allowed us to consolidate our interventional business under the M3 Medical brand, thus enabling Synapse Medical to concentrate exclusively on our core competency, which is Diagnostic Imaging.

Our success is underpinned by our strong partnerships with some of the world's leading brands, including GE Healthcare, Ulrich, Febromed, Kubtec and Calmed among other. As a testament to our growth and accomplishments, Synapse Medical became the exclusive distributor for Ulrich Medical in Ireland and the UK following a business expansion in 2016.

Patients Experience

Patients Experience

Provide market leading innovative medical device technologies that enhance patient lives.

Customer Promise

Customer Promise

Continuously develop bespoke customer solutions that adapt to hospital department requirements.

Education

Education

Deliver and enable professional development for staff and customers.

Collaboration

Collaboration

Foster a close working relationship with our partners to provide the best outcome for customers.

People

People

Create a work environment that promotes innovation and trust.

Effectiveness

Effectiveness

Encourage flexibility to meet the requirements of our customers today and tomorrow.

Our Team

Meet our Senior Management Team

Bernard O’Brien

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Bernard O’Brien

Head of Sales, UK and ROI

Bernard O’Brien

Head of Sales, UK and ROI


Bernard joined Synapse Medical in 2012 and has over 10 years’ experience within the Healthcare industry. Prior to joining Synapse Medical Bernard worked as a Diagnostic Radiographer in one of the largest private hospitals in Ireland. Bernard has progressed through various roles within SISK Healthcare and now manages a strategically focused Diagnostic Imaging Sales team, spanning the United Kingdom and Ireland. Bernard holds a Bachelor of Science (BSc) in Diagnostic Radiography and is an MBA graduate.

Kevin Byard

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Kevin Byard

Sales & Technical Support

Kevin Byard

Sales & Technical Support


Since 2016, Kevin has been employed by Synapse Medical in the UK, bringing with him over 32 years of expertise in medical sales, predominantly in diagnostics. In 2022, he shifted into a Sales & Tech Support position, providing assistance to account managers, aiding the head of imaging, and ensuring he stays abreast of the latest technology related to Synapse Medical's products.

Tim Fradd

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Tim Fradd

Clinical Applications & Sales Specialist

Tim Fradd

Clinical Applications & Sales Specialist


In 2021, Tim joined Synapse Medical as a Clinical Applications and Sales Specialist, focusing on the United Kingdom region. With over three decades of expertise in the medical imaging sector, Tim's journey began as a medical engineer, progressing to roles including National Service Manager. Transitioning into Sales and Account Management, he excelled as an Account Manager, National Sales Manager, and North European Dealer Manager.

Ian Sandilands

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Ian Sandilands

Clinical Sales Specialist

Ian Sandilands

Clinical Sales Specialist


Ian became a vital member of the Synapse Medical team in the UK in 2019, bringing with him an impressive 20 years of invaluable experience in the ever-evolving realm of the Diagnostic Imaging market. His journey has been a testament to his dedication and expertise, cultivated through significant roles held at Synapse Medical.

Cara Richardson

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Cara Richardson

Sales and Applications Specialist

Cara Richardson

Sales and Applications Specialist


Cara joined Synapse Medical in the UK in June 2022. With a background in Diagnostic Radiography, she specialized in MRI imaging, working in the NHS and private sector. Transitioning to a customer-facing role, she has inspired by the team and looks forward to furthering her career in sales, showcasing Synapse's exceptional service.

Maria Pinto

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Maria Pinto

Clinical Applications Specialist

Maria Pinto

Clinical Applications Specialist


Maria has worked as a Radiographer (MRI) for over 10 years, providing services to both NHS and private institutions. As part of her personal and professional development, she explored transitioning to roles where she could continue her growth and development. Maria joined Synapse Medical in the UK in 2023 and is thoroughly enjoying her new role.

Michael Carson

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Michael Carson

Account Manager

Michael Carson

Account Manager


Michael joined Synapse Medical in Ireland in 2018 as a Diagnostic Imaging Sales & Application Specialist for the Republic of Ireland. His background is in Diagnostic Radiography, holding a BSc (Hons) and an MSc in Medical Imaging (Nuclear Medicine strand), with 10 years of clinical experience before transitioning to the Medical Device Industry. Currently, he serves as the Diagnostic Imaging Area Manager for Northern Ireland, with a strong focus on understanding staff and patient needs to enhance a wide variety of healthcare outcomes.

Jack O’Callaghan

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Jack O’Callaghan

Sales and Applications Specialist

Jack O’Callaghan

Sales and Applications Specialist


Jack O'Callaghan, a Medical Sales and Application Specialist, combines eight years of extensive sales experience with a background in radiography. His proficiency in medical imaging technology, complemented by a dedication to patient care, drives his achievements. Jack demonstrates exceptional skill in fostering relationships and providing cutting-edge solutions within the healthcare sector.

Mark Hughes

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Mark Hughes

Sales & Applications Specialist

Mark Hughes

Sales & Applications Specialist


Mark joined Synapse Medical in Ireland in June 2023 with eight years of experience in Diagnostic Radiography. He holds a master’s degree in medical Imaging from Trinity College Dublin. Currently serving as a Diagnostic Imaging Sales & Application Specialist, Mark's territory encompasses Dublin, Midlands, and West of Ireland. He is committed to further developing his expertise while fostering enduring relationships with customers.

Get in Contact with Synapse Medical now

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